Australian Competitions Club

http://exchange.telstra.com.au/2011/05/09/the-search-for-tech-savvy-seniors/#form

The search for tech savvy seniors

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    Answer the following question in 100 words or less, "Why should your nominee be the face of the Telstra Retired & Wired generation?" ("Entry Question");

At Telstra we’ve done some myth-busting to tackle the common misconception that older Australians are afraid of new technology.

With a little help from McCrindle Research, the team has been examining the numbers and we’ve debunked the common stereotype that many older people are afraid of new technologies. In fact, it would be fair to say you can most certainly teach an old dog plenty of new tricks when it comes to technology.

For example, did you know the fastest growing audience on Facebook® is women aged over 50? In fact around half a million Australians aged over 65 are regularly on the site – sharing stories, posting comments or uploading snaps.

Some other insights that leapt out to me were:

    The average Australian senior sends at least one text message every day.
    Seniors are increasingly likely to use more sophisticated mobile phone features such as taking and sending photos, recording video, using apps, accessing the internet and even downloading ringtones.
    Older Australians are most likely to email friends (27%), read the news (20%) or use social media (12%).

It’s a pretty impressive feat given the tech world can be a scary place for newcomers and not everyone is a natural ‘gadget guy’ or ‘gadget girl’.

Telstra Retired & Wired Nomination FormTo celebrate our linked in, linked on seniors, Telstra is today launching the search for a tech savvy senior to help us spread the word about how you can use technology to help you connect with family, friends and the world – regardless of your age.

We’re calling the search “Retired & Wired” and the team is on the look out for Australians aged 55 or over using services like video calling, that share photos on email or via MMS, or have mastered Facebook and Twitter.

The finalists for “Retired & Wired” win a Technology Prize Pack consisting of a Pre-Paid Telstra T-Touch Tab™ and a Pre-paid Telstra Wi-Fi™ device to help them compete in the finals. And, excitingly, the ultimate winner will walk away with $10,000 in cash and be given a national platform to share their technology tips and tricks.

Telstra Retired & Wired - Terms & ConditionsThe nomination process is quick and simple. Just use the online form below to provide us with a few contact details and tell us in 100 words or less why you (or the person you’re nominating) would be perfect as the winner of the “Retired & Wired” community – and you’re away. Nominations close at 5PM, Friday 27 May.

See the Retired & Wired Terms and Conditions for more information about the selection process.
Telstra Retired & WiredRetired & Wired on Facebook

If you’re a Facebook user you can also find Retired & Wired on Facebook. We’ve set up a dedicated Retired & Wired Tab on Telstra’s Facebook page at: www.facebook.com/Telstra.

Good luck – and let’s make sure that stereotype becomes a thing of the past.

Terms and Conditions of Entry for the Telstra Retired & Wired Promotion ("Promotion")

    Information on how to enter and prize details form part of these conditions. Entry into this Promotion is deemed acceptance of these terms and conditions of entry.

    The Promoter is Telstra Corporation Limited ABN 33 051 775 556 of Level 2, 400 George Street, Sydney, NSW, 2000 ("Promoter").

    The Promotion will be open from 9:00 am Australian Eastern Daylight Time ("AEDT") 9 May 2011 and will continue until 5:00 pm AEST on 27 May 2011 ("Promotion Period").

    Entry is open to all Australian residents aged 55 years or over, who are no longer in full-time employment, other than management, employees or contractors of the Promoter and other agencies, firms or companies associated with the Promotion (including suppliers of prizes), and their immediate families (“Eligible Entrants”).


        Answer the following question in 100 words or less, "Why should your nominee be the face of the Telstra Retired & Wired generation?" ("Entry Question"); and

        Complete the online entry form which includes the full name, email address, phone number, state and age bracket of the Eligible Entrant, as well as the name, email and relationship to the entrant of the Nominator.

        (either method being considered an "Eligible Entry").
    As a Nominator, you acknowledge that you have the consent of the Eligible Entrant to enter the Eligible Entrant into the Promotion by ticking the box on entry page.

    Only one entry per Eligible Entrant will be accepted. A Nominator may nominate more than one Eligible Entrant.

    The entry and all materials submitted therein must be (and the entrant warrants to the Promoter):

        The original, independent work of the nominee;

        free from any copyright claims by other parties.

    First Round Judging

    Judging of all Eligible Entries (whether by self nomination or by a Nominator) received during the Promotion Period will take place between 30 May 2011 and 1 June 2011 ("First Round Judging").

    The 6 Eligible Entrants deemed by the Judge, in the Judge’s sole and absolute discretion, to have the most creative answers to the Entry Question will be chosen as Finalists (“Finalists”). The judging will take place at Level 2, 400 George Street, Sydney, NSW, 2000 (“Judging Location”). The judging will be conducted by Peter Blasina and Nan Bosler on behalf of the Promoter (“Judges”).

    The 6 Finalists will be contacted by the Promoter by phone and/or email on 2 June 2011 notifying them that they have been selected to participate in the second round.

    Second Round Judging

    Judging of all the Finalists will take place between 17 June 2011 and 24 June 2011 (“Second Round Judging”). The judging will take place at the Judging Location. The judging will be conducted by the Judges.

    For their participation in the Promotion, all Finalists will receive a Telstra Technology Prize Pack (“Technology Prize Pack”), valued at $298.00 (including GST), consisting of:
        1 x Telstra T-Touch Tab Pre-Paid device which includes 5GB of data and $10 Talk/Text Credit to use within 30 days, valued at $199.00 (incl. GST).

        1 x Telstra Pre-Paid Wi-Fi device with 5GB of data to use within 90 days, valued at $99.00 (incl. GST).

    The Finalist deemed by the Judge, in the Judge’s sole and absolute discretion, to have best completed a series of technology challenges listed below, by demonstrating their creativity and interest in the use of, and skill in technology will be deemed the Winner, (“Winner”) and will receive from the Promoter the opportunity to become the face of the Telstra’s Retired & Wired campaign for a period of 10 weeks (with the possibility of extension at mutual agreement).

    The technology challenges will be listed on the Telstra Exchange website at www.exchange.telstra.com.au and may include, at the
    Promoter’s discretion, any or all of the following technology skills and will be judged by successful completion of the task assigned:

    a) Basic level

        a. Music downloading from the BigPond Music website

        b. Using Mobile MMS to take and send photos

        c. Video Conferencing via Skype/Gmail/Face Time

        d. Using Telstra Facebook page to participate in discussions

    b) Advanced level

        a. Using the Telstra Mobile Wi-Fi device to log on to the internet and upload photos

        b. Set up your own blog on being “retired & wired”

        c. Shoot your own video and upload to YouTube

        d. Set up an email account to browse and download apps using the Telstra T-Touch Tab

    The prize consists of:

        AU$10,000 (excl. GST) in the form of a bank cheque.

        AU$2,000 allowance (excl. GST) to be allocated to travel expenses for one adult (including but not limited to flights, accommodation, transfers, and a per diem allowance (unless the Winner’s nearest capital city is Sydney as determined by the Promoter, in which case this component of the prize is forfeited)) for the purpose of travel to Sydney (or as otherwise directed by the Promoter) to participate in media activity around the Promotion, (which may include attending internal and external Telstra functions).The Promoter at its discretion may change the location of the media activity. If the Winner’s nearest capital city is the same as the alternative destination as the media activity, this part of the prize will be forfeited.

    ("Prize")

    This is a game of skill. There is no element of chance in the judging of the Promotion or determination of the Winner.
    As part of the Winner’s role as the face of Telstra’s Retired & Wired campaign, the Winner may be required to develop technology related content in the form of written content, blog posts, social media updates, photos, videos, in collaboration with the Promoter for a period of 10 weeks (with the possibility of extension at mutual agreement).

    All content created by the winner will be sent to Telstra for approval before being uploaded on to the Telstra Exchange website. Telstra reserves the right to edit and/or not publish part or all of your blog if the content is not appropriate for publication or inconsistent with the Telstra brand.

    The Winner will be notified by telephone and email on 28 June 2011. The Winner’s details will be published on the Telstra page on the Facebook Platform upon confirmation prize claim or by 30 June 2011.

    If the Prize has not been claimed by 9:00 am AEST on 12 July 2011, it will be forfeited and distributed at the Promoter's absolute discretion.

    The winner may be required to sign a release and indemnity form in favour of the Promoter and return the document to the Promoter prior to taking his or her prize.

    General
    The total Prize pool value is up to $13,788 (excl. GST).

    This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. Entrants are providing their information to the Promoter and not to Facebook. The information provided will only be used for this Promotion.

    Any questions, comments or complaints regarding this Promotion should be directed to the Promoter and not to Facebook.

    The promoter releases Facebook from each Entrant into the Promotion.

    The Prize is not transferable or exchangeable. All other costs associated with the Prize, including but not limited to spending money, meals, taxes, additional transfers, items of a personal nature, in-room charges and all other ancillary costs are not included and are the responsibility of the winner.

    The Telstra Pre-Paid Wi-Fi device and Telstra T-Touch Tab are locked to the Telstra Next G network and fees will apply if the prize winner unlocks the device for use with another network. All other costs associated with the Technology Prize Pack, including but not limited to connection to any other network is the responsibility of the winner.

    All Finalists must comply with Telstra’s standard identification checks for Pre-Paid Mobile and Internet Services to be eligible to receive their Technology Prize Pack go on to participate in the Second Round Judging. A Finalist will not be eligible to take the Telstra Pre-Paid Mobile or the Telstra T-Touch Tab Pre-Paid device if:

    a) They to do not complete, sign and return the Australian Mobile Telecommunications Association form provided by the Promoter by 17 July 2011; or

    b) They do not show (or provide a clear copy) of their current identification (as outlined in the Australian Mobile Telecommunications Association form) to the Promoter by 17 July 2011.

    The entry and all materials submitted therein will become the property of the Promoter for use at the Promoter’s discretion in any advertising/marketing/promotional executions whatsoever in relation to the Telstra Retired & Wired promotion.

    All content submitted as part of the technology challenges will become the property of the Promoter for use at the Promoter’s discretion in any advertising/marketing/promotional executions whatsoever.

    The Promoter shall not be liable for any Prize or Technology Prize Pack that may be lost, stolen, forged, damaged or tampered with in any way before it reaches the winner.

    The Promoter accepts no responsibility for any variation in the value of the Prize or Technology Prize Pack.

    If the Promoter is unable to provide the winner with the nominated Prize or Technology Prize Pack, the Promoter reserves the right to supply an alternative prize of equal or greater monetary value.

    If a winner chooses not to take the Prize or any component of it (or is unable to), they forfeit the prize and the Promoter is not obliged to substitute the Prize or any component.

    The Promoter accepts no responsibility for any entries not received for any reason during the Promotion Period. Entries will be deemed to be accepted at the time of receipt by the Promoter. No responsibility will be taken for lost, late or misdirected entries. The Promoter is not responsible for technical difficulties with the entry mechanism and does not warrant that the entry mechanism will be available at all times.

    The judges' decision is final and binding and no correspondence will be entered into. Incomplete, illegible and incorrect entries or entries containing offensive or defamatory comments, or which breach any law or infringe any third party rights, including intellectual property rights, are not eligible to win.

    If, for any reason, the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failure or any other causes beyond the control of the Promoter, which corrupt or affect the administration security, fairness or integrity or proper conduct of this Promotion, the Promoter reserves the right in its sole discretion to take any action that may be available.

    Any entrant who, in the opinion of the Promoter, tampers or interferes with the entry mechanism in any way, or who does not properly comply with the entry process, will be ineligible to win.

    The Promoter reserves the right to disqualify entries in the event of non-compliance with these terms and conditions of entry and the Promoter's decision in relation to any aspect of the Promotion is final and binding on each person who enters. No correspondence will be entered into.

    By entering the Promotion, the entrant understands and agrees that the Promoter may use and disclose the information provided by the entrant on the terms and for the purposes (including marketing) set out in the Promoter’s Privacy Statement available at www.telstra.com.au/privacy/privacy_statement.html or by calling 1800 039 059, as if they were a customer of the Promoter. The entrant agrees that the Promoter can continue to contact them even after this Promotion ends. If the entrant would like to access or correct the personal information that the Promoter holds about the entrant, or if the entrant does not wish the information to be disclosed, the entrant should advise the Promoter by phoning 1800 039 059.

    By entering into the Promotion, the entrant agrees and acknowledges that:

        they may be contacted by the Promoter to provide comments about the competition and the Promoter (or an agent of the Promoter) may take photos of them;

        the Promoter may use such comments, videos or photos (the "Materials") for the Promoter's future promotional, advertising and marketing purposes without further reference or compensation to them;

        the Promoter may duplicate, alter, adapt and utilise the Materials as the Promoter wishes at any time, anywhere, and by any means. The Promoter may license, authorise or otherwise transfer the rights in the Materials to others to do the same;

        they acknowledge that, by entering the Promotion, they grant to the Promoter on creation of the Materials a royalty free, perpetual, exclusive and irrevocable licence to use the Materials for whatever purpose;

        they unconditionally and irrevocably consent to any act or omission that would otherwise infringe any of their moral rights in the Materials (as defined in Part IX of the Copyright Act 1968 (Cth)) and present and future rights of a similar nature conferred by statute anywhere in the world whether occurring before or after this consent is given ("Moral Rights");

        they waive all Moral Rights in the Materials that arise outside Australia; and

        they agree not to institute, maintain or support any claim or proceeding for infringement of their Moral Rights in the Materials.
        .
    To the extent permitted by law, the Promoter shall not be liable for any loss or damage whatsoever (including but not limited to direct or indirect loss) or personal injury suffered or sustained in connection with this Promotion.

    The Promoter accepts no responsibility for any tax liabilities that may arise from winning the Prize.