DID you know that the Esky is an Australian innovation recognised as the first official portable cooler in the world?
First sold in 1959, it is the number one cooler brand in Australia, and is so popular the brand name is often used as a generic term.
To celebrate its 60th birthday, Esky has released a commemorative version featuring a retro design with modern capabilities, including a steel cooler and handy bottle-opener. It is available from Bunnings, Big W and select Home Hardware stores.
Brand marketing manager Robert Dempsey hoped the nation would join in celebrating the birthday of an Aussie icon with an Esky full of ice-cold drinks this summer.
The Senior Traveller has two Steel Retro commemorative Eskys to give away, valued at $79.99.
http://www.thesenior.com.au/Entertainment/Competitions/Iconic-cooler-turns-60?utm_source
Australian Competitions Club
