We're Looking For the New Face of Reef — Your Selfie Could Win You a $12,500 Summer Trip
We're excited to be partnering with iconic sun care brand Reef in the search for the next #FaceOfReef! For your chance to be the Face of Reef and win an Australian Summer holiday valued at up to $12,500, simply follow Reef on Instagram and tag your best selfie with #FaceofReef before June 25. Good luck!
Did you know that taking a holiday is important for your health? It's true. Holiday vibes are a thing, and they even apply when you're still in the planning stages of your next getaway. And if it's your business to embody the essence of Summer, every day? Even better!
Good news: Reef, the iconic sun care brand synonymous to Summer days, is running a competition to find the next Face of Reef — and it's taking the search to Instagram.
The brand is looking for someone who lives and breathes the "essence of Summer" — think long days, hot nights and the distinctive Reef oil scent that makes us so nostalgic for a 90s Summer.
The lucky new face of Reef will become the brand's go-to content creator on social media, plus will be able to take their best pal to enjoy an Australian Summer break travel package valued at up to $12,500. We're talking Sydney, Byron Bay, Airlie Beach — some of the best beaches in the country.
Interested? Thought so.
If you think you've got what it takes read the entry details below, find your best angle. . . and may the best selfie win!
How to Enter:
Call For Entries: June 4 to 25
Follow Reef on Instagram
Post a new selfie on your Instagram account*, tagging #FaceOfReef in the caption, before June 25
Top 50 entries will be chosen by Reef to go through to the next round
*Your account must be public to enter
1 / 4
Top 50: July 16 to 30
Selected Top 50 will post a video to their account, describing what the "essence of Summer" means to them
10 Finalists will then be chosen by Reef to go through to the final round
2 / 4
Face of Reef Final: August 27 – September 10
10 Finalist videos will be shared on the Reef oil Instagram account, with the public supporting their favourite entries by liking and commenting
The Face of Reef winner will be announced on September 24
3 / 4
Along with claiming the crown as the brand new #FaceOfReef (major!), the lucky winner and their BFF will receive:
A 6-Day Australian Summer Break, visiting destinations like Sydney, Byron Bay and Airlie Beach valued at up to $12,500 (including travel arrangements and spending money)
A travel accessories pack
A Reef product pack
For further details, see the competition post on the Reef Instagram account and see full T&Cs on reefsun.com