It’s a small prize (a pack of pyjamas), but probably one that has got a lot of media attention for all the wrong reasons. So, was chuffed when I was told I had scored one of the now famous #Qantasluxury jammies from their Twitter competition.

The comp was hijacked by thousands of people taking Qantas to task over their recent failures. I had actually expected Qantas to scrap the competition. It is incredible that they got through hundreds of thousands of tweets to actually judge the competition.

http://www.smh.com.au/travel/travel-news/qantas-makes-hash-of-tweet-campaign-20111122-1nsa4.html