http://www.kabc.wa.gov.au/programs/kevin-the-crab.html
Kevin the Crab
Create an anti-litter ad and win!!
Kevin the Crab has moved from the Ningaloo Reef to a share house in Scarborough. He is looking for help to connect with young people to spread his anti-litter message and needs your help.
If you're aged 25 years or less, start getting creative and you could win!
What’s up for grabs?
You can win a fantastic package for four people to attend Rottofest, Australia’s only Short Film, Comedy and Music Festival at Rottnest Island, Western Australia on September 8 and 9 2012. The prize includes: Accommodation, ferry fares and entry into all events over the whole weekend. Valued at $800!
Or a $500 cash prize if you can’t make it to Rottnest or are under 18 years of age.
The winning ad will also be promoted by Keep Australia Beautiful WA and if you make a great ad...who knows, you might get your ad on a big screen around the Australia just Like Kevin the Crab did in 2011.
What you need to do
Create a 30 second TV ad with an anti-littering message.
Fill in the entry form at the link below (on this page) and upload your entry.
We will upload it to Kevin the Crab’s Youtube channel and let you know when it’s live.
We send you the link and then it’s up to you to promote it to all your friends and networks to come and view it.
Remember, the most LIKES wins, so the quicker you get your entry in, the more time you have to get people to see it!!
Important dates:
Opening date June 11 2012
Last entry submissions August 1 2012
Views counted Monday August 20 @ midday WST.(Perth, Western Australia)
Entry Form and Details
Want to make a great ad but don’t know where to start?
Check out the links below to find out more about litter, inspiration to develop your ad concept and some creative tips from experts for making a great ad.
Kevins Litter Information (138 kB)
Tips for making a great ad (195.29 kB)