https://www.facebook.com/BettyCrockerAustralia A cake doesn't need to be perfect to be meaningful. It only has to be made with love. And plenty of extra frosting, of course, for extra smiles.
Those are the cakes we'd like to see in our ads. So we'd love it if you shared your next Betty Crocker™ creation with us. Simply post a shot to Instagram (with the hashtag #BakeSomeoneHappy), or upload it to our Facebook gallery.
We might even ask if you'd like your cake featured in your favourite magazines – so be sure to keep the original, high-resolution photo, just in case.
Why not grab yourself a box of Betty Crocker™, and #BakeSomeoneHappy today?
“#BAKESOMEONEHAPPY” CAMPAIGN
TERMS AND CONDITIONS
1. Information on how to participate in the campaign forms part of these Terms and Conditions.
Participation in this campaign is deemed acceptance of these Terms and Conditions.
General Mills (defined below) reserves the right to alter or cancel this campaign and/or alter
and update these Terms and Conditions at any time without notice.
2. Individuals can participate in the campaign by uploading an original and creative photograph
which demonstrates how they have ‘baked someone happy’ (“Photograph”). For example,
the Photograph could demonstrate how something the individual has baked has made a
friend/family member happy or how baking with friends/family members makes them happy.
Individuals can upload their Photograph by either of the following methods:
Instagram:
a) access their Instagram account;
b) log in to become a ‘Follower’ of “@BettyCrockerAustralia”; and
c) upload their Photograph, including the hashtag “#BakeSomeoneHappy” and mention
“@BettyCrockerAustralia” in the caption field. Individuals must ensure that their
Instagram account is a public (not private) Instagram account;
OR
Facebook:
a) visit the Betty Crocker Australia Facebook Page at
www.facebook.com/BettyCrockerAustralia (“Betty Crocker Australia Page”);
b) become a fan of the Betty Crocker Australia Page by clicking the ‘like’ button (if not
an existing fan of the Betty Crocker Australia Page);
c) follow the prompts to the #BakeSomeoneHappy campaign page,
d) input the requested details (including their full name and a valid email address); and
e) upload the Photograph as prompted.
Uploaded files must be submitted in JPG, JPEG, GIF, PNG format and must not exceed 5
MB file size.
Each individual warrants to General Mills that each Photograph and any other content
submitted via the campaign (“Content”) is an original creative work of the individual that
does not infringe the rights of any third party. All content must comply with the provisions
contained in clause 4.
3. Upon completion of the above steps, subject to verification by General Mills, individuals will
then have their Photograph uploaded onto the Betty Crocker Australia Page for public
viewing. General Mills reserves the right to review all Photographs prior to and after
publication for compliance with these Terms and Conditions. Photographs that contains
prohibited or inappropriate content, or are otherwise in breach of these Terms and
Conditions, as determined by General Mills, will at the discretion of General Mills not be
uploaded or will be removed from the Betty Crocker Australia Page.
4. Individuals agree that they are fully responsible for the Content they submit. General Mills
shall not be liable in any way for such Content to the full extent permitted by law. General
Mills may remove any Content without notice for any reason whatsoever. Individuals warrant
and agree that: (a) they will not submit any Content that is unlawful or fraudulent, or that
General Mills may deem in breach of any intellectual property, privacy, publicity or other
rights, defamatory, obscene, derogatory, pornographic, sexually inappropriate, violent, 2
abusive, harassing, threatening, objectionable with respect to race, religion, origin or gender,
not suitable for children aged under 15, or otherwise unsuitable for publication; (b) they will
obtain prior consent from any person that appears in their Content or from the owners of any
property that appears in their Content; (c) they will obtain full prior consent from any person
who has jointly created or has any rights in the Content, to the uses and terms herein; (d)
their Content shall not contain viruses or cause injury or harm to any person or entity; and
(e) they will comply with all applicable laws and regulations, including without limitation,
those governing copyright, content, defamation, privacy, publicity and the access or use of
others' computer or communication systems.
5. By submitting Content via the campaign, each individual licences General Mills to use their
Content on the Betty Crocker Australia Page for an unlimited period for the purposes of
promoting this campaign and for any other related future promotional marketing or publicity
purposes without compensation, restriction on use, attribution or liability.
6. In the event that General Mills wishes to use an individual’s Content in any additional media
or for any other purpose, General Mills will contact that individual to obtain permission to use
their Content in the manner intended. If permission is granted, the individual then licenses
and grants General Mills, its affiliates and sub-licensees a non-exclusive, royalty-free,
perpetual, worldwide, irrevocable, and sub-licensable right to use, reproduce, modify, adapt,
publish and display such Content for any purpose in any media, without compensation,
restriction on use, attribution or liability.
7. In addition to the above, by submitting Content via the campaign, each individual consents
to the use of their Content (in the ways outlined), which may otherwise infringe their moral
rights pursuant to the Copyright Act 1968 (Cth).
8. Without limiting any other terms herein, the individual agrees to indemnify General Mills for
any breach of the terms outlined in clauses 2, 4, 5, 6 and 7.
9. General Mills may require individuals to sign such documents as reasonably requested to
confirm the individuals agreement to these Terms and Conditions, including the grant of the
licenses provided herein.
10. If this campaign is interfered with in any way or is not capable of being conducted as
reasonably anticipated due to any reason beyond the reasonable control of General Mills,
including but not limited to technical difficulties, unauthorised intervention or fraud, General
Mills reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to
disqualify any individual from participation in the campaign; or (b) to modify, suspend,
terminate or cancel the campaign, as appropriate.
11. Any cost associated with accessing the Betty Crocker Australia Page or Instagram is the
individual’s responsibility and is dependent on the Internet service provider used.
12. Nothing in these Terms and Conditions limits, excludes or modifies or purports to limit,
exclude or modify the statutory consumer guarantees as provided under the Competition
and Consumer Act, as well as any other implied warranties under the ASIC Act
or similar consumer protection laws in the State and Territories of Australia (“NonExcludable Guarantees”). Except for any liability that cannot by law be excluded, including
the Non-Excludable Guarantees, General Mills (including its respective officers, employees
and agents) excludes all liability (including negligence), for any personal injury; or any loss or
damage (including loss of opportunity); whether direct, indirect, special or consequential,
arising in any way out of the campaign.
