http://content.boomerangbooks.com.au/content/main/giveaway.shtmlWe have five copies of The Gruen Transfer to giveaway, courtesy of our friends at HarperCollins.To enter, complete the entry form below and become a fan of Boomerang Books on Facebook. Entries close at 5pm on Wednesday 17 November .
http://www.facebook.com/boomerangbooksDid you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? That the diamond engagement ring was a marketing gimmick invented by De Beers? That popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
Condition of entry: You must be a fan of Boomerang Books Facebook Page to be eligible to win. Please note that your email address will be added to our regular Boomerang Books Bulletin mailing list and you will receive emails about book news, reviews and special deals. If you don't wish to receive these updates, you can use the 'unsubscribe' function at the base of each email to remove yourself from the mailing list. Winners will be notified by email. Prizes must be claimed within 2 weeks of notification by email.
To win, submit your details via the entry form here:
Australian Competitions Club
