Every four years, the cream of the world's advertisers come together for the greatest marketing event in history - two weeks of elite competition played out while the whole planet looks on.
For the brands taking part at London 2012, their very presence was a testament to dedication and focus, to sweat and toil. Why did they put in the effort? For gold, gold, gold. Because they wanted to bring home glory, to pit themselves against the best on the planet, to be worthy of the event's eternal motto: Swifter, Higher, Stronger, Richer.
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation, three of the ABC's highest-rating and most Gruen-y programs, is also behind Gruen Sweat. Through four steroid-enhanced episodes, host Wil Anderson and regulars Todd Sampson and Russel Howcroft share the panel with expert guests, commentating on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
For your chance to win a copy of Gruen Sweat on DVD, you need to answer this question...what was the name of the award that the Gruen Sweat team awarded to the WORST performances by athletes in TV commercials?
ANSWER: OAM Award Please supply your name and contact details along with your answer via the entry form below. Entries close 5pm Wednesday 16 January 2013, and 5 winners will be selected at random from all correct entries. Winners will be advised via email and prize posted to them.
http://www.abc.net.au/local/stories/2013/01/11/3668257.htm?site=brisbane
