Sunrise viewers can win a minimum of $10,000 each weekday - even more if the Cash Cow jackpots!
To enter, watch Sunrise for the daily code word, then SMS the code word, your full name and address to 19 777 077.
Single SMS entries within 160 characters will be charged at the premium rate of $0.55 (including GST). Extra charges will apply to entries exceeding this character limit.
‘Characters’ refers to text only. Images, emojis and/or special characters may exceed this character limit and generate additional charges. If you wish to be called on your home phone if you win, include this in your SMS entry.
Should you need assistance, the Ansible Pty Ltd helpline is 1300 851 419.
We’ll call the winner during the following day’s program and if they answer the phone within three rings, they’ll be awarded the prize money!
By entering, you consent to the competition’s Terms and Conditions.
Frequently Asked Questions
How does the Cash Cow work?
Watch Sunrise for the daily code word, then SMS the code word, your full name and address to 19 777 077. Single SMS entries will be charged at the premium rate of $0.55 (including GST).
Why can I no longer enter by using my smartphone?
Unfortunately, the Direct Carrier Billing service will be discontinued from 7 December 2000. All carriers will cease to offer this service within Australia. You can still enter via SMS.
Why can I no longer enter by calling the 1902 number?
Unfortunately, the infrastructure allowing 1902 phone calls has been discontinued by the carrier who provides the phone lines and the service is no longer available in Australia. You can still enter via SMS.
Can I use my home phone number when entering via SMS so I am called on this number if I win?
Yes, you can. When entering via SMS, include the daily code word, your full name, address and home phone number and we will call that number instead of your mobile number if you win.
What’s the Cash Cow code word for today?
Tune in to Sunrise for the code word, which is different every day. If you missed it, you can catch-up on 7plus.
When is Cash Cow drawn?
The Cash Cow winner is randomly drawn from a national pool of entries every weekday at 4.40pm AEDT/AEST (Sydney time). Sunrise will call that entrant during the following day’s program and, if the entrant personally answers the phone within three rings, they’ll be awarded the prize money.
What should I say when the Cash Cow calls?
We will try to call the Cash Cow draw winner during Sunrise between 5.30am and 9am. You don’t need to say anything in particular when you answer the phone, but you do need to answer within three rings! If you don’t pick up, or if the call goes to voicemail, you’ll miss out - and the Cash Cow prize will jackpot to the next day.
Why haven’t I received a confirmation SMS?
Sometimes periods of high demand confirmation messages can be delayed or not arrive . Don’t worry though, as if you are charged then you are in the draw.
Who is in the Cash Cow suit?
What do you mean? It’s a real cow.
Is Cash Cow on Weekend Sunrise?
Cash Cow is only on Sunrise during the week. You can register at any time using the daily code word which is promoted on Monday to Friday. No code word is promoted on the weekend.