https://flickerfest.com.au/specsavers-tvc-comp-2026/Submit Your ‘Should’ve gone to Specsavers’ Short Film for Your Chance to Win up to $70k of a $150k prize pool – Entry is Free!
You know the ads. They’re the iconic Specsavers commercials featuring people caught in hilarious moments of sight error, prompting people to get their eyes tested. There’s the dad casting a line with his boat keys attached instead of a fishing lure. Or the lifeguard rescuing a baby seal from the surf.
These ads have been gracing Australian screens for over 15 years, and ‘Should’ve gone to Specsavers’ has become part of our national vernacular. Now Specsavers have expanded their partnership with Flickerfest to give filmmakers an even greater opportunity to shine in 2026.
We’re inviting filmmakers across the country to become involved. We’re on the lookout for talented creatives who can deliver a completed 30 second short film in the spirit of a Should’ve gone to Specsavers TVC and leave a lasting impression. So grab a team and a camera and submit your own Should’ve film that delivers an entertaining, light-hearted sight gag, with “Should’ve gone to Specsavers” as the punchline and become part of the brand’s legacy.
We’ll be critiquing all of the entries and announcing five finalists who will all be showcased at Flickerfest’s prestigious Bondi event and be awarded $20k in cash for their efforts. We will then throw it to the public and ask them to vote on their favourite to see which of our five finalists is the major prize winner with a further $50k in cash up for grabs! All of the finalists may have the opportunity to be showcased on the national stage via paid media for the duration of 2026. It’s an incredible opportunity to shine on a national stage, showcase your skills and win up to $70k of a $150k prize pool.
What are the production considerations?
The film needs to be written, filmed and produced by you & your team. The sky’s the limit when it comes to how creative your film can be. Each film must include our templated end frame to end your film with. This will feature the required Should’ve gone to Specsavers tagline and the Specsavers and Flickerfest logos, there are two end frame options available and they can be downloaded here & here.
Entry is free and open to Australian residents – So be quick get your idea together with your team and get filming!
Have a read of the Competition Creative Brief and Terms & Conditions and apply today via our Specsavers Competition category on FilmFreeway.
If you are under 18 and would like to enter the competition your guardian must download, complete and sign this entry consent form here ensuring that they have read and understand the terms and conditions of entry. This signed consent form must be uploaded with your entry submission on FilmFreeway.
Entries close: Monday 1st December 4pm AEST.
*Entrants will need to include: A completed 30 sec film including the Specsavers end frame at the tail
Any questions regarding the competition film please feel free to email:
coordinator@flickerfest.com.auFinalists: Five successful finalists will be chosen from Participants’ entries and will each receive:
- $20,000 cash (Finalist Cash Prize); and
- The finalists’ entries will be displayed publicly online and the
public will have the opportunity to vote for their favourite;
- The finalists’ entries will aired at Flickerfest Bondi in January 2026, and potentially at all venues on the Flickerfest tour until October 2026, and potentially broadcast on free-to-air and BVOD/SVOD television nationally; flights and 1 x night accommodation (where an entry is submitted by a team, for a maximum of 2 people), to view the TV Commercial at Flickerfest Bondi 2026 (when the finalist does not already live in the Sydney area).
Major Prize: The Major Prize winner will be the entry (from the 5 finalists) that receives the most votes from the public during the Voting Period. The Major Prize winner will be announced at the closing event of Flickerfest Bondi on 25 January 2026. The Major Prize winner will receive:
$50,000 cash (Major Cash Prize); this is in addition to the $20,000 Finalist Cash Prize.
Australian Competitions Club
